简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
娜塔莉·齐尔/欧文·马肯/乔恩·塞达/希克·奥孔科沃/帕卡罗·姆泽贝/乔什·/麦肯锡/尼古拉斯·冈萨雷斯/图南汀·卡梅罗/杰姆斯·黄/金伯利·约瑟夫/艾农·斯凯/Jack Martin/Keeva Benn/Stephen Lopez/Veronica St. Clair/Karina Logue/Zyra Gorecki/Chloe De Los Santos/Lily Santiago/Rohan Mirchandaney/